Marketing is many things, one of them being a form of communications. The same is true of advertising. Ad great Fairfax Cone once said, “Advertising is what you do when you can’t go to see somebody. That’s all it is.” But what about the times when you can go see somebody? Here’s how to make the most of those golden moments:
1. Be the first to say hello.
2. Take risks and don’t anticipate rejection.
3. Tell other about the important events in your life.
4. Show others you’re a good listener; restate their comments in different words.
5. Be able to tell others what you do in a few short sentences.
6. Use eye contact and smiles on your contacts with people.
7. Greet people you see regularly — even if you don’t know them.
8. Seek common goals, interests and experiences with the people you meet.
9. Let others play the expert.
10. Become enthusiastic about the interests of other people.
11. Balance the giving and receiving of information.
12. Be open to the feelings and opinions of others.
13. Express your feelings, opinions and emotions to others.
14. Don’t use the word “you” when you really mean “I.”
15. Ask people for their opinions.
16. Look for the positive in the people you meet.
17. Ask people about things they told you in previous conversations
18. Change the topic of c conversation when it has run its course.
19. Compliment others on what they’re wearing, doing or saying — if true.
20. When you tell a story, present the main point first, then add the details.
21. Be aware of open and closed body language.
22. Make an effort to help people if you can.
23. Accept a person’s right to be an individual.
24. Go out of your way to meet new people.
25. Be tolerant of others’ beliefs if you don’t agree with them.
Adapted from Jay Levenson
The Father of Guerrilla Marketing
Author, “Guerrilla Marketing” series of books